Pepperjam, a global performance marketing company, reintroduced themselves to the world in 2016. Armed with nothing more than a name, our creative team was tasked with rapidly building a brand and comprehensive suite of sales and marketing collateral. My role was to shepherd this ambitious project.
From word mark design to positioning strategy, I led a team of designers and copywriters to nimbly create a beautiful, sophisticated corporate ID reflective of a major player in the digital marketing space. Working closely with our corporate marketing team and executive leaders, we developed a vast library of content that not only addressed business need, but maintained consistency in message and style throughout.