munchkin_tile.jpg

Munchkin

With the launch of their new product, the Latch bottle, Munchkin was hoping to make a big splash. Our team developed a comprehensive program to generate attention, educate, and build community/influence.

Our first step was to create a rollout plan that properly seeded the campaign over time. Using a system that we developed consisting of Connect, Nourish, and Grow, we established marketing tactics and community/content programs that were timely and connected, creating momentum over time.

munchkin1.jpg
munchkin2.jpg
munchkin3.jpg
munchkin4.jpg
munchkin5.jpg
munchkin6.jpg
munchkin7.jpg