Karmaloop doesn’t just sell to the culture they serve—they’re an integral part of it. Seeing an opportunity to improve both improve their shopping experience and foster engagement opportunities, they turned to our team for help.
Starting with expansive research, both usability and ethnography, our team documented known issues and missed opportunities across the site experience. This research fueled the creation of several difference-making site concepts, from patterning the immediacy of social media to creating a seamless blend of community and commerce. In the end, we landed on a editorial approach, positioning Karmaloop as an authority in style and content leader in verge culture.