Often when a brand wants to redesign a site, they are undergoing a significant change to their style and positioning. This was exactly the case with Haggar and the relaunch project we helped them with.
Haggar sought to appeal to a younger, more fashion-conscious audience. Our team started with content and how it could support our target’s lifestyle. Building on that, we crafted design layouts and styles indicative of couture brands, bolstering the credibility of Haggar. Our final result was a clean, sophisticated system to support an end-to-end commerce experience and digital marketing templates.